New Delhi Reliance Industries Limited (RIL) and Athletics Federation of India (AFI) have announced a long-term partnership to enable the holistic development of athletics in India. The group’s Reliance Foundation has been a dedicated partner for AFI over the years and now this partnership is set to deepen the ties between the two organisations.
The partnership aims to discover, nurture and develop Indian athletes from across the country and provide them facilities, coaching and sports science and medical support by leveraging the foundation’s ecosystem, the company said in a statement. This includes the Odisha Reliance Foundation Athletics High-Performance Center and its Sir HN Reliance Foundation Hospital.
The partnership will focus on female athletes and aims to bridge the gender divide and enable them to achieve their dreams. The ‘Reliance’ brand will be reflected in national team jerseys and training kits at major national, international competitions and training camps.
Nita M Ambani, IOC member and director of the firm, said, “Athletics is one of the most popular disciplines in global sport, and this association aims to accelerate the growth of Indian athletics by providing opportunities and world-class facilities to our youth and talent. , with a special focus on girls. With the right infrastructure, training and support, I am sure we will see many more of our young athletes across the globe on the winning ground! This partnership will help us to strengthen the Olympic movement in India. It is also an important step towards the dream.”
Adille Sumariwala, President, Athletics Federation of India said, “We have seen our athletics contingent grow in international events, and with a committed partner in Reliance Industries, we are quite sure that soon, we will see increased participation and international participation. Success across multiple disciplines. The partnership will focus on holistic development, creating a strong talent pool and potential medalists who will make India proud for years to come.”
According to a report by GroupM ESP, the entertainment, esports and sports division of GroupM India, in a sports sponsorship report for India 2021, the spending size of the Indian sports industry is projected to exceed Rs. 9500 crore in 2021. The report took into account sponsorship spending, player endorsements and media spending on sports property.
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