Rishabh Pant joined as the national brand ambassador of the app in September 2021
The recently launched 60-second highlights the central idea “Score Karo, Hero Banu” which points to the fact that scoring is important in exams as well as cricket.
- News18.com New Delhi
- Last Update:April 26, 2022, 17:45 IST
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Edtech start-up 90+ My Tuition App has launched its new TVC with ace wicketkeeper and batsman Rishabh Pant highlighting how education can be fun and interesting. The recently launched 60-second highlights the central idea “Score Karo, Hero Banu” which points to the fact that scoring is important in exams as well as cricket.
The app has made learning fun through its simple textbook content in digital format. The company has tied up with Benchmark International, an advertising agency for TVC, which clearly conveys its endeavor to bring affordable and fun learning and digital education to all, provided by the app.
Rishabh Pant joined as the national brand ambassador of the app in September 2021. “Pant’s knack of scoring hundreds on-field and the company’s determination to help students score 90+ in exams made it a seamless connection. 90+ My Tuition App has a curriculum in line with the exam pattern of CBSE and several state boards, making it easy for students to excel in exams,” says the edtech platform.
On the launch of the new TVC, Vingish Vijay, Founder, 90+ My Tuition App, said, “We are extremely happy to carry forward our association with Rishabh Pant with our first TVC. Our main agenda through this TVC was to highlight the fact that textbook learning can be digital and fun. We are extremely pleased to partner with Benchmark International who can help us realize this vision.
“Our new TVC 90+ aligns very well with the idea of My Tuition App. It will be a pleasure for the viewers to see Pant in this new avatar. The ad is showcasing Pant’s acting prowess as well as showcasing his playful side. The best part is that he contributed ideas to the concept of the script as well,” said Gopinath Menon, director, Benchmark International.
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