A report has found that Twitter Shopping, which allows brands to list items for sale and tag products at the top of a merchant’s profile, is a content moderation risk and can cause ‘personal or social harm’. Is.
According to an internal company memo obtained by The Verge, several elements of Twitter’s e-commerce tools have been classified high risk under “risk assessment.” “There is a high-risk concern that merchant-generated areas such as shop names and descriptions could be used in harmful ways by bad actors,” read the memo.
Unlike Instagram, Twitter users cannot buy products directly on the platform because clicking on an item for sale takes them to the merchant’s website.
A major upcoming feature of Twitter’s purchase is the ability to share, and the memo also listed the feature as high risk.
It said the sharing feature could “further amplify harmful content, thereby increasing the visibility of content that violates Twitter’s rules”.
“Shareable Shops therefore increase the likelihood that users may see infringing shops, or infringing goods contained in a store,” the memo read.
“It may also encourage bad actors to amplify harmful or infringing goods by tweeting and sharing their shop.”
A company spokesperson said in a statement that the memo was “part of a new feature evaluation led by the Product Trust team”.
“We are always working to improve the security of our service and this is especially true as we add new products and features,” the spokesperson said.
Twitter’s Shop feature allows anyone with a professional account selling items in the US to manually add products for sale to their profile.
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