ZujuGP is an upcoming digital community built around football, run by the son of secretive Singaporean investor Peter Lim and run by global superstar Cristiano Ronaldo.
The Portuguese footballer took to his social media posts tagged #WritingTheFutureOfFootball and linked to ZujuGP’s website. One of them presents the player as an umbrella-wielding warrior and the other sees him shaking hands with Lim, whose company Mint Media Sports owns and operates Ronaldo’s image rights.
The startup aims to foster communication and commerce in a community of four billion fans worldwide, allowing them to virtually watch live games, purchase merchandise, connect with players and place bets. It aims to make it easier for club owners, agents and scouts to find and develop talented players.
Lim, 68, bought Spanish club Valencia CF in 2014 and is also a shareholder of English club Salford City FC. He often talked to his father about this. The coronavirus pandemic took a toll on the football industry’s finances and Limes felt it was ripe for change using technology.
In his first interview with the media, 28-year-old Kiaat said of his father, “It turned out that he was thinking deeply for a solution.” The ambitious plan he came up with was to bring football fans and professionals together. single stage. They brainstormed and perfected the idea over the past year and plan to beta-test it in the first half of 2022. “I’ve never seen him so excited about a project.”
ZujuGP promises a lot. ZujuGamePlay will be an immersive platform for fans to watch games together and “collaborate in a fully functioning economy spanning the real and digital worlds.” The company calls it a football game, in the vein of the Metaverse vision presented by Choice. Facebook Inc. and Epic Games Inc.
ZuzuGP Exchange will offer a hiring platform where talent, professionals and hiring clubs can do business. The company says that it will equip it with artificial intelligence and secure it with blockchain technology. ZuzuGP Rank will, eventually, be a digital football academy that provides performance training and specialist drills.
Zuzu is a play named Kuku, which means to kick. Its origin is kuzu, an ancient Chinese sport that is believed to be the oldest recorded form of football.
Ronaldo, who has 356 million Instagram fans and 95 million Twitter followers, appeared in a ZujuGP ad, where he transforms into a Chinese warrior. According to the company, their changing face masks signal the changing face of football as spectators shift, revenue fluctuates and digitization and failed breakaways disrupt the industry.
Unveiling the ZuzuGP, Ronaldo said in his latest Instagram post, “East and West may finally be connected, which makes me even more happy.”
ZujuGP users will be able to use cash to purchase credits on the platform, which will be used to interact in the context of a live football game. Credits will also be used to purchase exclusive merchandise or bid for private audiences with pundits or other football personalities on stage.
Limes sees Asia as the next frontier of football. The region is home to 60% of the world’s population and its growing fan base presents a large market for European sports and products.
This story has been published without modification in text from a wire agency feed. Only the title has been changed.
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