heroine is organized’Great Indian Mobile SurveyTo map the interests of Indian buyers. According to the e-commerce giant, the new survey also includes feedback from Tier 1, Tier 2 and 3 cities and towns. The Great Indian Mobile survey was taken by over 10,000 customers on the Mobile category page on Amazon.in in September, 2021.
According to the findings of the Great Indian Mobile Survey, 37% of the respondents are looking to buy a mid-range smartphone ₹15,000 – ₹25,000 making it the most desired price point for the festive season.
most sought after brands
Samsung, Xiaomi and OnePlus emerged as the most preferred smartphone brands, with over 24% of respondents looking to buy a Samsung mobile phone, followed by Xiaomi and OnePlus.
most popular smartphone
Redmi Note 10 Series, OnePlus Nord Series (Nord 2, Nord CE), OnePlus 9 Series and Samsung M21 and other Galaxy M series phones topped the popularity charts among the respondents.
What are buyers looking for?
With regard to product features, performance, camera, battery capacity, display quality (in this order) are the top features that determine the purchase decision. When it comes to displays, people consider display type (LCD, AMOLED) and display resolution (HD+, FHD+, QHD+) as more important qualities than display refresh rates.
5G smartphone demand
The survey also reveals interesting insights on respondents’ preferences for 5G phones. More than 54% of the respondents are looking for a 5G compatible phone. Additionally, the demand for phones with bigger battery is also strong with over 46% of the respondents preferring phones with 5000mAh – 6000mAh battery.
“Along with the festive season, the Great Indian Mobile Survey helps us understand customer preferences and also allows us to know what smartphone buyers are looking for during the season. The findings revealed interesting insights from thousands of customers across different demographics across the country. We use this insight and continue to work with our vendors and brand partners to bring best-in-class smartphones and accessories across price points to customers,” said Nishant Sardana, Director – Mobile Phones & Television, Amazon India said.
The survey indicates that over 31% of the respondents expect to buy the phone at an instant bank discount, with additional exchange bonus offers post this festive season.
More than 21% respondents are looking for attractive exchange offers and 20% want to avail No Cost EMI.
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