Snapchat’s parent Snap has expanded its partnership with ShareChat’s Moj to integrate its AR camera kit within short-video app MX Taktak. As a result of the new move, the MX TakaTech app will now provide the ability to access new camera experiences powered by Snapchat’s augmented reality (AR) technology. The integration will also help ShareChat to increase user retention and the amount of time spent on its app over time. Short-video apps including MX TakaTak were able to grow in India in the absence of TikTok.
Starting this month, content creators will be able to take advantage of partnerships on MX Takatak to use the app a R How . similar lens Snapchat offers to its users. This will help them improve their short videos with AR-based effects.
“With the AR capabilities in the Takatak app, Snap’s camera kit, content creators will be able to create unique experiences,” said Anubhav Nayyar, Director of Platform Partnerships (APAC). crackIn a statement prepared to Gadgets 360.
Nayyar said the partnership will help MX Takatak better engage with both content creators and users on the platform.
Last year, Snap partnership with sharechat to integrate your AR experiences within mojo Application.
Amit Junjarwad, Chief Product Officer of ShareChat, said the previous integration helped drive users “high adoption”. However, the executive did not provide any details on the adoption.
“We are sure that this integration on Takatak will help creators bring their incredible ideas to life through innovative lenses,” said Zunjarwad.
Sharechat in February announced Merger between MX Takatake and Moz to expand its presence in the world of short-video apps. At the time the company claimed that the combined platform would have 100 million creators, 300 million monthly active users, and approximately 250 billion monthly video views.
At the time of the merger announcement, ShareChat had focused on adding Snap filters to MX TakaTak. The company had also said that the app will continue to function as a separate platform.
Similar to the MX TakaTak, Snap introduces its camera kit to bring the AR experience to some samsung Phone. The US company’s main objective behind such developments is to expand its camera experiences beyond the Snapchat app and get more input from various platforms to enhance its AR technology over time.
Interestingly, Snap also has headlines As a feature on its app to seamlessly deliver short-video content to Snapchat users. However, like the audience on MX TakaTak, Snapchat’s user base varies somewhat.