Sony President and President Kenichiro Yoshida said the new company, Sony Mobility Inc., is “exploring a commercial launch” of Japanese tech giant electric vehicles.
see photosSony Group Corp. plans to launch a company this spring to investigate entering the EV market
Japan’s Sony Group Corp. looking to use its strengths in entertainment and sensors to play a bigger role in next-generation mobility, plans to launch a company this spring to investigate entering the electric vehicle market. has created.
The new company, Sony Mobility Inc., is “exploring a commercial launch” of Japanese tech giant electric vehicles, Sony president and president Kenichiro Yoshida said at a news conference, speaking ahead of the CES technology trade fair in the United States. .
“With our content mastery along with our imaging and sensing, cloud, 5G and entertainment technologies, we believe Sony is well-positioned to redefine mobility as a creative entertainment company.”
Although its once dominant position in consumer electronics has been eroded by Asian rivals such as South Korea’s Samsung Electronics Co., Sony still has an arsenal of sophisticated technology in areas such as sensors critical to autonomous driving.
Sony shares jump 4.2% in Tokyo after electric vehicle plans announced
It is one of the largest entertainment companies in the world, home to major video game and movie franchises. Audio and entertainment systems are increasingly the focus for the next generation of vehicles.
Sony shares jumped 4.2% in Tokyo after electric vehicle plans were announced, easily outperforming a flat Nikkei index.
Yoshida unveiled a prototype sport utility vehicle (SUV), the Vision-S02, which uses the same electric vehicle platform as the previously announced Vision-S01 coupe, which began testing on public roads in Europe from December 2020.
He added that the company sees mobility as an “entertainment space” where travelers can choose personalized entertainment options and access 5G internet connections.
Wall Street is betting heavily on electric cars and the global auto industry has been led by Tesla Inc., now the world’s most valuable automaker. Many investors also expect Apple Inc. to launch its own vehicle within the next few years.
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Japan’s Toyota Motor Corp pledged $70 billion in December to electrify its automobiles by 2030.
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