Keeping this customer-centric approach in mind, Crompton Greaves Consumer Electricals, an electrical appliance company, has forayed into the built-in kitchen appliances segment. Crompton recently launched its Signature Studio with its all new built-in kitchen appliance range. The recently launched studio in Bengaluru showcased a positive atmosphere that welcomed customers and helped them locate their desired equipment for their new kitchen upgrade.
The stores were launched by Executive Director and CEO Matthew Job and New Business Vice President Nitesh Mathur.
Live Kitchen Demo by Chef Niharika Trivedi
It took a lot to build these studios, as the Crompton Innovation and Development teams leverage their expertise in consumer electricals, air management, user experience, and user interfaces. The team has thoroughly researched customer preferences; Hence, these built-in appliances are now all set to make the life of the consumers easy and comfortable in the kitchen.
Some of the unique features of the devices are as follows –
The new chimney has low noise and is as silent as AC (about 50% less noise), and can provide high suction of up to 2000 CMH.
Smart Chimneys come with AutoOn and AutoClean features that automatically switch on while cooking and clean themselves from time to time
Gas hobs are equipped with a flame failure protection device and a digital timer that turns off the burner at the end of the specified time.
Dishwashers come with Turbo Drying Technology for better drying
The built-in ovens come with Steam Pulse technology which enables easy cooking of Indian as well as global cuisines
Praveen Bansal and Mathew Job during the launch
Matthew Jobe, CEO and Executive Director of Launch said,
“We aim to become one of the top three players in the segment in the coming three years. We are investing and expanding our capabilities in this segment significantly. Leadership is in our DNA and we want to make this segment our unique identity. Looking forward to winning from. Value proposition.”
Nitesh Mathur, Vice President, New Business said
“Crompton has built a deep understanding of its target consumer segment and will target them with a differentiated product range. In addition, we are also setting up premium exclusive brand outlet ‘Crompton Signature Studios’. I would like to express our gratitude and We would like to thank our Signature Studio Partners as well as other channel partners.”
Key distinguishing features of the premium range of hobs include (priced from Rs 14,000 onwards for consumers, inclusive of installation and taxes):
Digital timer that turns off the burner at the end of the programmed time.
Flame failure safety device that cuts off the gas supply to avoid gas leakage when the flame is turned off.
Key distinguishing features of the oven include (price from Rs.41,000 including installation and taxes for consumers)
Pyrolytic cleaning that eliminates the need to clean the oven
Hot air shield that protects consumers from getting burned by hot air
Key distinguishing features of the dishwasher include (price to consumers from Rs 48,000 onwards inclusive of installation and taxes):
Dual Pro-Wash that enables cleaning under two different water pressures in a single wash while keeping noise as low as an AC
Improved drying performance with turbo drying technology with additional fan support that removes steam from the cabinet
LR: (Top Row) Swanand Naravane, Praveen Praveen, Madhu Harinath, Kapil Srivastava,
(bottom row) Karthik, Prashant KJ
Store Locations in Bangalore
Crompton Signature Studios are at Henoor: 502/1430, Phase IV, HBR Layout, 4th Block (PH: 9611165639); Double Road: 108, KH Road, Raja Ram Mohan Rai Extension, Sudham Nagar, Double Road, (PH: 8553164260); Sarjapur Road: 196/2 Manjunathreddy Complex, Sarjapur-Marathahalli Road, Dommasandra (Ph: 9611165639); Whitefield: NBR Orchid Varthur Road, Kumarapally, Thubarahalli, Whitefield, (PH: 8095224448)
Stores will be open on all days. All store members follow COVID-safety protocols in the interest of the safety of customers and employees.
Disclaimer: This article was produced by Times Internet’s Spotlight team on behalf of Crompton