The Citroen and Jeep brands will help achieve the target for India which includes a margin of over 10 per cent by 2024-25. This is in line with the global ‘Dare Forward 2030’ strategy for Stelantis across all group brands. The strategy at Stelantis includes India-specific EV models.
see photosStelantis not chasing market share or volume in India, says will create value
Stelantis has now taken proper shape and operates as a company, with one mission and one purpose, says its CEO Carlos Tavares. In his first interaction with the Indian press since Stelantis was formed in 2021, Tavares laid out a very clear plan for India. Unlike most automakers, the company will not focus on market share or volume in India, but on profitability. “The region (India and the Asia Pacific region) will have to double its net revenue in nine years from 2021 to 2030,” says Tavares, adding that India will be on a double-digit margin in a few years. The rest of the field is already there. Tavares says the ‘Dare Forward 2030’ plan that Stelantis has set out for its worldwide operations will be followed diligently in India as well. The plan seeks profitable growth first – across all 14 vehicle brands. for – in any and all markets where they can operate globally. The ambitious target of achieving a margin of over 10 percent for Indian businesses (which includes Citron and Jeep brand operations) implemented earlier this year Stelantis says a lot of preparation has already been done to meet these tough goals – including increasing local content in cars made in India.
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Stelantis CEO Carlos Tavares reveals the company’s strategy during an interaction with a select group of Indian media
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But what’s important here is that Stelantis isn’t attaching a market share or volume target to its India plan. This means it is ready to adopt a small presence, as long as it ensures strong profitability and sustains the business for a long time. Responding to a question from carandbike about volumes, Tavares said, “You will be surprised to see that there is no reference to volumes of any kind in Dare Forward 2030. Let’s say we will double the net revenue, And we’ll keep operating income margins running at around 10 percent. And we don’t mention volume because we believe the world is changing, and in some cases going too big can be a penalty. We need to create value instead of pushing for it. We are not focused on quantity”. Tavares also said that Stelantis is here to stay, and will not exit India as some other global brands have done.
Read also: Jeep Meridian SUV Review
Jeep will focus on the localized ‘FCA Small Wide Platform’, which is the basis for the soon-to-be-launched Meridian 3-row SUV.
Read also: Stelantis Aims to Access India’s Engineering Capabilities to Be a Mobility Tech Company
0 notes
The big thrust of this plan will come from here Citroen‘Smart Car Platform’ – A modular platform that will produce at least 3 models. JeepThe focus will remain on the heavily localized ‘FCA small wide platform’. Both brands will also have a limited amount of their global models playing a role (cars like the Citron C5 Aircross, the upcoming Jeep Grand Cherokee, etc.). Citron’s smart car platform (previously referred to as the ‘Si Cubed’) and all-new product development for India also take electrification in mind. Battery electric vehicles (BEVs) are a key part of Stelantis’ global plan, which already has 19 EV models across all brands. That number will increase to 32 by the end of this year, and to 75 pure EV models by 2030. EVs will play a role in India too – though more limited. India will get its first BEV from Citron in 2023.
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