Chrysler is set to show the Airflow concept vehicle at the Consumer Electronics Show (CES) in Las Vegas
Automaker Stellantis’ Chrysler brand said Wednesday that it plans to shift to an all-electric lineup by 2028 and introduce new products, including a utility vehicle, by 2028, the chief executive of the North American brand said.
Chrysler is scheduled to show the Airflow concept vehicle at the Consumer Electronics Show (CES) in Las Vegas, Chris Fuel said in an interview, offering a look at the brand’s design direction as it seeks to remake itself and boost sales. looks for. The plan is for the brand to introduce its first EV by 2025 and add additional electric vehicles as it shifts from the lineup with gasoline-powered engines.
“We are looking to completely transform Chrysler’s portfolio between 2025 and 2028 and beyond,” Fuel said in an interview.
Chrysler first used the name Airflow on a sleek, streamlined sedan in the mid-1930s.
Stelantis said last July it planned to invest more than 30 billion euros ($33.87 billion) by 2025 on the electrification of its vehicle lineup. Alfa Romeo is set to be the first Stelantis brand in North America to go fully electric in 2027.
The company, formed in January 2021 from the merger of Italian-American automaker Fiat Chrysler and France’s PSA, said it was targeting more than 70% of sales in Europe and more than 40% of low-emissions vehicles in the United States – either batteries. has been Or hybrid electric – by 2030.
It previously said that all 14 of its vehicle brands, including Chrysler, would offer fully electrified vehicles.
The automaker has said that its EVs will be built on four electric platforms and will have a driving range of 500 to 800 km (300 to 500 miles) on a single charge. Fuel said most new Chrysler vehicles will be built on the larger EV platform.
Last May, Stelantis CEO Carlos Tavares said that each of the company’s brands would receive funding over the next 10 years to prove themselves.
Fuel, which joined the automaker last September, declined to say how much investment the Chrysler brand would receive, but said the lineup would expand beyond 300 sedans and Pacifica minivans.
Chrysler sold more than 115,000 vehicles in the United States last year, mostly 300 in the Pacific. This was a far cry from the roughly 650,000 vehicles sold in 2005, when the lineup also included the Crossfire sports car, the PT Cruiser compact car and the Sebring car.
According to research firm AutoForecast Solutions, Chrysler will end production of the 300 sedans in December 2023 and begin production of the utility listed as Airflow at its Belvidere, Illinois, plant in July 2024. Chrysler hasn’t confirmed those plans.
And existing models will get remakes to improve the consumer experience, including new seating configurations and integration of such technology as over-the-air software updates and artificial intelligence-based applications such as navigation, voice assistance, e-commerce and payment services. Are included. Fuel said. Customization will be a key element.
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“Chrysler has not been a brand that has been invested in the last 10 years,” she said. “Part of restoring and revitalizing a brand is about the product, but it’s also about the customer experience.”
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