Sundaram Alternatives has launched Miscellaneous Multi-Sectoral Category III AIF . launched

The fund is Sundaram Alternatives’ first fund in the open-ended Category III space and is looking at a long investment horizon with appreciation opportunities for 4+ years.

The fund will focus on structural equity and cyclical value opportunities, and will primarily work on four themes – capex ‘maestros’ – businesses that have clear multi-year capex plans and have identified profitable opportunities to grow ; Phygital Bluechips – Traditional businesses adopting technology to gain market share, especially in retail and BFSI; Consumption Jar – Low cost mid and small caps in the discretionary consumption and consumer durables segments; & Export Voyager – Global Goods and Services Provider with Make in India, sell in world position.

Sundaram Mutual Managing Director Sunil Subramaniam said, “The four themes on which the fund will work have good potential. On discretionary consumption, we expect this summer to be a comeback for consumer durables. We at BFSI are bullish on private sector banks and other financial services (wealth management, asset management, insurance). IT still remains a major part of organizational decisions, and India is increasingly exporting IT services to the rest of the world as well as manufactured goods. Traditional companies adopting IT to stay ahead of the curve have an edge over other smaller players.”

Vijayendran R, CEO, Sundaram Alternatives, said, “In a growing country like India, every stage of economic growth offers investment opportunities. We are currently in a sweet spot. China+1 has global brands looking to outsource – climate control initiatives and increased anti-dumping duties are shifting businesses from China to India, not to mention the government’s PLI initiative is proving lucrative for businesses Is. Increasing capex will further boost the economy by creating jobs, increasing output and generating income – contributing to economic growth. A multi cap, multi sector fund is well positioned to take advantage of these opportunities, and we believe the timing is right for Atlas.”

“The market in its inherently volatile nature provides two pockets for money. First, markets are typically focused on near-term growth and therefore ignore the intrinsic value of long-term structural growth opportunities. This is erroneous of those views. It also tends to gravitate towards pricing that are attractively positioned from a risk-reward standpoint and on the cusp of a business turnaround.With a mix of structural stories, says Madangopal Ramu, Head-Equity, Sundaram Alternatives Focusing on the kind of opportunistic equity views is the key to providing our investors with long term alpha. Sundaram Alternatives has a successful PMS track of 10 years. Will record and leverage their ability to play in market cycles with Atlas.