In the rapidly evolving world of online shopping, fast delivery of groceries and everyday essentials has become a hallmark of the retail experience. Swiggy Instamart’s latest report highlights how consumer shopping habits have evolved in 2024, with purchases now extending beyond groceries to include makeup, toys, clothing, and even sexual wellness products.
In its blogpost, Swiggy noted that 1 in every 140 orders included a sexual wellness product, with Bengaluru emerging as the top spender on condoms in 2024.
The data also pointed Late-night shopping sprees also made waves, with the peak time for stealthy orders was recorded between 10 pm to 11 PM. It said that during this time, customers most popular choices included items like masala-flavored chips, Kurkure and flavored condoms. The top cities for these secretive night purchases were Delhi, Hyderabad, and Bengaluru.