T-Series to enter metaverse with soon-to-be-launched NFTs

New Delhi:

As industry leaders in films and music, T-Series and Hungama are all set to revolutionize Indian entertainment content creation and digital experiences. Providing access to the hefty metaverse, the association will present users with an unmatched ‘Money Can’t Buy’ experience that includes NFTs. Hefty Entertainment in the metaverse will be Hungama’s Web 3.0 initiative.

24 January 2022:. T-Series, Asia’s Largest Music Label, Publisher and India’s Largest Film Studio, in association with Hefty Entertainment, a division of Hungama, one of South Asia’s largest digital media entertainment companies, offers a Non-Fungible Token (NFT) announced to enter. Million+ Monthly Active Users (MAUs) across Music, Gaming and Video join hands with T-Series, which has the world’s largest subscriber base on YouTube with a total subscriber base of over 395 million and social media alike. Has a huge community of 75 million followers. on Facebook, Instagram and Twitter.

This industry-first effort for the global digital entertainment industry will see both leaders raise the level of entertainment creation and consumption through Hefty Entertainment – ​​a Web 3.0 initiative by Hungama. This is done in partnership with Polygon – the leading platform for Ethereum scaling and infrastructure development.

This strategic partnership between the two companies builds on the long-standing 20-year association between T-Series and Hungama. Joining forces to create the next big digital revolution, T-Series and Hungama will leverage their extensive global distribution network and a vibrant library spanning over two lakh songs and 65,000 music videos and 150+ movies in Indian languages.

Hefty Metaverse will be built with a vision to foster an ecosystem that helps consumers collaborate, interact and connect with the thriving Web 3.0 communities that transform into the Metaverse. The Hungama will create NFTs, rare collectibles and the ‘Money Can’t Buy Experience’ and unlock special moments from T-Series’ vast catalog of new and existing content.

Sharing his thoughts about the association, Bhushan Kumar, Chairman and Managing Director, T-Series, commented, “We are looking forward to expanding our alliance with Hungama over two decades and enabling our community with access to the metaverse. happy for Having set the ball rolling, we look forward to growing and increasing the value of our content that leads to the further and rapid expansion of the global digital entertainment industry. Providing a future full of potential, interactivity and collaboration for our communities around the world.

Talking about the association, Neeraj Roy, Founder – Hungama shared, “We are looking forward to expanding our long-standing partnership with T-Series and establishing ourselves as the first movers in the entertainment metaverse. happy for We look forward to redefining content consumption with this Web 3.0 initiative as we explore new ways to collaborate and connect with fans. Our partnership with T-Series has grown stronger over time and what has been built by Bhushan Kumar and his wonderful team over the past few decades is commendable. We are very excited to join hands with them to enter the metaverse and we promise to give billions of Bollywood fans globally an experience that will generate value for them on our platform. ,

Sharing his views on the occasion, Neeraj Kalyan, President, T-Series, said, “T-Series has demonstrated its leadership position behind innovation and adoption of new technology advancements as we move towards the ever-evolving digital landscape. distribution has been continued. The partnership of T-Series and Hungama is built on mutual trust and we will continue to create more meaningful avenues similar to our foray into the NFT arena.

Speaking about this partnership, Siddharth Roy, CEO – Hungama said, “Hungama looks forward to providing immersive experiences for our large communities across 40+ countries across the Web 3.0 metaverse, with over 150+ global distribution partnerships “

Having carved a legacy of providing iconic/legendary musical hits over the past 3 decades, such as Aashiqui, Dil Hai Ki Manta Nahin, Aashiqui 2, Yaariyan, Ready, Bhool Bhulaiyaa, Satyamev Jayate, Tanhaji, Haseen Dilruba, Atrangi Re, Ludo, Chandigarh Kare Aashiqui, Kabir Singh, Sonu Ke Titu Ki Sweety, Pushpa (Hindi), among others, T-Series’ slate for 2022 will go ahead in terms of engagement and popularity. Additionally, after a successful last decade, working on a wide variety of films that have received box office success and critical acclaim, T-Series will once again captivate the world with a wide range of films in 2022 and beyond. . Some of his upcoming releases include Aadipurush, Radheshyam, Bhool Bhulaiya 2, Ek Villain Returns, Jhund, Action Hero, Hit, Anek, Animal, Thank God, Shahzada, Jalsa, Lady Killer, 100%, Bull, to name a few.

This partnership is in line with Hungama’s objective to explore and develop innovative ways to entertain and engage audiences across the globe. With T-Series, the two will redefine how content is created and owned as they continue to be a force to be reckoned with in the global music, gaming and film industry.

About Hungama Digital Media Entertainment Pvt Ltd:

Hungama is a leading digital entertainment company in South Asia. Established in 1999, Hungama has been at the forefront of the Internet revolution in India and has created exceptional digital experiences by combining entertainment and technology. With an aim to bring more and more consumers under the umbrella of digital entertainment, Hungama has worked towards introducing destinations that make the consumption of digital content simple as well as enriching.

Hungama’s portfolio includes a wide range of services that have touched the lives of over a billion people in over 190 countries. These include Hungama Music – a popular music streaming platform, Hungama Play – a well-known destination for video streaming, Hungama Artist Aloud – a platform for independent artists, Bollywood Hungama – the leading destination for entertainment news and Hungama Games – a developer, publisher. Are included. , distributor and marketer of mobile games. Leveraging its distribution and aggregation strengths, Hungama has been able to work with Telecom, DTH, ISP and OEM partners to create unique and engaging entertainment destinations for consumers.

Over the years, Hungama Digital Media has gained the trust of the investor community and attracted investments from Intel Capital, Bessemer Venture Partners, Xiaomi, Rare Enterprises and others.

Headquartered in Mumbai, Hungama also has offices in Delhi NCR, Dubai, Singapore and Dhaka.

(Except for the title, this story has not been edited by NDTV staff and is published from a press release)