Viacom18’s IPL rights are much more than just cricket

In the 1990s and 2000s, when the broadcast of live cricket moved beyond Doordarshan and onto…

Ambani favors digital streaming of IPL keeping an eye on ad revenue

Mukesh Ambani’s group eventually abandoned the pursuit of television broadcasting rights in India’s top cricket league,…

There are six billion reasons to believe that the future of cricket has already arrived

The change is dramatic, disruptive and distinctive, and is likely to move the game to its…

IPL TV, digital rights in the subcontinent to BCCI ₹ 44,075 crore

New Delhi The television and digital rights to broadcast Indian Premier League (IPL) matches in the…