New Delhi: Designer Tarun Tahiliani and Retailer Aditya Birla Fashion and Retail Ltd. plans to open 75 stores for men’s ethnic wear brand Taswa by March 2023.
In December 2021, the brand opened its first store in Bengaluru; It currently operates nine stores in five cities including Mumbai, Delhi, Hyderabad, Bengaluru as well as Indore.
Taswa is owned by Indivinity Clothing which is the product of a 2021 partnership between Tahiliani and Aditya Birla Fashion & Retail Ltd. Taswa was launched in December 2021 and caters to the premium occasion-wear segment and provides menswear at accessible price points.
Taswa sells kurta, achkan, bandhgala, jodhpur, sherwani for men. On Monday, the brand opened its fourth store in Bengaluru.
“We are excited to launch our fourth store in Jayanagar in Bangalore over the next few months – a harbinger of bigger expansion plans for the South. Having established a strong customer engagement and a proven business model, we plan to open 75 stores across India by March 2023 to expand our retail footprint across the country and make Taswa accessible to Indian men For those who are willing to experience the ergonomic, ready to wear. Casual wear for every occasion, at affordable price points, said Sandeep Pal, CEO, Taswa.
In February 2021- Aditya Birla Fashion & Retail Limited (ABFRL) announced plans to set up a new entity to retail men’s ethnic wear for men in association with designer Tarun Tahiliani. As part of the partnership, ABFRL acquired a 33.5% stake in Goodview Properties Pvt Ltd, giving it access to Tahiliani’s existing luxury clothing business, for an estimated Rs 67 crore. The retailer then said it would target Rs 500 crore in business over the next five years; It plans to operate through 250 stores in India. The two have since developed and launched the brand Taswa.