New Delhi: Tata Consumer Products Limited has expanded its snacking portfolio with the launch of Tata Soulful Masala Oats+, which is competing with companies like PepsiCo and Marico.
The new snacking launch is in line with TCP’s focus to innovate and add to the existing portfolio of Tata Soulfuls that includes cereals, muesli and plant-based protein drinks. To ensure this, TCPL acquired cereal brand Soulful in 2021 to expand its presence in the packaged food market.
The Masala Oats market sees participation from brands such as Quaker and Marico’s Saffola.
The pandemic has spurred demand for convenience foods and prompted more companies to launch easy-to-cook products for home consumption.
Meanwhile, health and wellness will continue to be a major consumer trend, said Prashant Parameswaran, MD & CEO, Tata Consumer Soulful. “In line with Tata Soulful’s mission, we are determined to revive Indian Bajra in more unique and convenient formats and are confident that our new Masala Oats+ with its crunchy texture and four desi flavors will be the preferred choice for consumers. . Tastes great in healthier formats,” he added.
Tata Soulful Masala Oats+ is available in four variants. product price is 15 for a 38 g pack and 209 respectively for a 500 g pack. The new range will be available in modern trade stores as well as online marketplaces besides general trade stores across five cities – Delhi, Mumbai, Hyderabad, Kolkata and Patna.
In 2019, following the merger of the consumer products business of Tata Chemicals with itself, Tata Global Beverages was renamed as Tata Consumer Products. TCPL now sells a wide range of packaged goods under brands like Tetley Tea, Eight O’Clock Coffee, Tata Tea, Tata Salt. It also sells packaged pulses, chickpea flour, spices, ready-to-eat mixes such as dosa and chilla mixes and poha under the Tata Sampan brand.