The European Parliament has approved a draft of measures to combat illegal content, particularly targeted advertising, and to ensure that social media platforms are held accountable for their algorithms and improve content moderation . The law would prevent Big Tech from using sensitive information for targeted advertising.
The ‘Digital Services Act’ will regulate the platforms for a secure online space for the users.
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The bill provides more transparent and informed choices for recipients of digital services, including information on how their data will be monetised.
If their consent is denied or withdrawn, recipients will be given other options to access the online platform, including an “option based on tracking-free advertising”.
“A lot has changed in the 20 years since the adoption of the e-commerce directive. Online platforms have become increasingly important in our daily lives, bringing new opportunities but also new risks,” said Krystle Schaldemos Said, who is leading the negotiating team of the European Parliament.
“It is our duty to ensure that what is illegal offline is illegal online. We need to ensure that we implement digital rules for the benefit of consumers and citizens.”
Online marketplaces should ensure that consumers can buy secure products online, thereby strengthening the traceability of merchants.
According to the Bill, very large online platforms (VLOPs) will be subject to specific obligations due to specific risks with respect to the dissemination of both illegal and harmful content.
“The targeting of data of minors for the purpose of displaying advertisements or amplification techniques will be prohibited, as well as targeting individuals based on particular categories of data that allow the targeting of vulnerable groups,” the European Parliament said.
Recipients of digital services and organizations representing them should be able to obtain redress for any damages resulting from platforms not honoring their due diligence obligations.
“Online platforms should be prohibited from using techniques of deceit or nudity to influence behavior of users through ‘dark patterns’,” it said.
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