Childhood days were one of the most special and joyous days. We often remember those carefree days and all the different types of candies, drinks and snacks we used to enjoy. The mere mention of these food items can instantly send us back down memory lane. For example, Campa Cola was a popular cola drink in the 70’s and 80’s. The soft drink brand was the drink of choice for countless Indians until it was replaced by other foreign ones like Pepsi and Coca-Cola. And now, Campa Cola is all set to return to supermarket shelves as it is being relaunched by Mukesh Ambani’s Reliance.
Reliance Consumer Products Limited (RCPL), the fast growing consumer goods arm of Reliance Retail, acquired 50 per cent stake in Gujarat-based carbonated soft drinks and juices maker Socio Hazuri Beverages Pvt Ltd in the month of January this year. Meanwhile, in September last year, he bought the Campa Drinks brand for Rs. 22 crore reportedly from the Pure Beverages group. Pure Drinks was originally the sole distributor of Coca-Cola from 1949 to 1970. He then launched his own brand, Campa Cola, and soon became the market leader in this segment. With two bottling plants in Mumbai and Delhi, Campa Cola became hugely successful and even launched the Campa Orange brand. However, in the 90s the brand faded and lost out to stiff foreign competition.
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RCPL released a statement on 9 March and said that the company is “bringing back ‘The Great Indian Taste’ with Campa”. “The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverages category,” the company said. The launch of the Campa portfolio, he said, is in line with the company’s strategy to promote domestic Indian brands that not only have a rich heritage, but also boast of a deep connect with Indian consumers owing to their unique taste and flavour. Is.”
Internet users have also reacted to the news of Campa Cola’s relaunch. Have a look at some of the reactions:
Prestigious #campacola is back…expected this summer…supported by #RelianceConsumerProducts , pic.twitter.com/XNCEEwRWZp— Girish Johar (@girishjohar) March 10, 2023
The relaunch of Campa Cola by Reliance (see my comment below) is an exciting prospect from a marketing and advertising point of view! a few questions:
1. Will Reliance advertise all 3 variants (Cola, Orange and Lime) together to capitalize on the big ‘Campa’ brand name? 1/6 pic.twitter.com/gB1qwCakx4– Karthik 🇮🇳 (@beastoftraal) March 10, 2023
Good News: Reliance Consumer Products launches beverage brand ‘Campa’.
The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the beverages category. pic.twitter.com/cu8StVgM0K– Kamalika Sengupta (@KamalikaSengupt) March 9, 2023
Thanks to Reliance, the Campa of the 80s is back in the Indian market – The New Indian
Homegrown beverage maker Campa, which was synonymous with soft drinks in India during the 1980s, is back with a bang! Amidst the demands of “New Age India”…
https://t.co/sGXDHA5kyc— Rohan Dua (@rohanduaT02) March 9, 2023
Reliance is confident that the 50-year-old legacy campa cola brand Will be loved by elders and youngsters alike. Five different pack sizes will be offered under the Campa range: 200ml immediate consumption packs, 500ml and 600ml on-the-go sharing packs and 1,000ml and 2,000ml home packs. He also revealed that the cold beverages portfolio will be initially available in Andhra Pradesh and Telangana, and will be rolled out across the country in phases.
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