Metaverse doesn’t exist yet but 522 mobile apps are already using the buzzword to gain new users and earn more money through various app stores. A new report on Friday stated that non-fungible tokens (NFTs) are now the second most-mentioned term along with the metaverse.
Data from market intelligence platform Sensor Tower shows that Facebook’s rebrand for Meta has led to an increase in apps adding “Metaverse” to their descriptions or names.
To date, 552 apps include the keyword “metaverse” in their description or title. Crypto was most viewed in conjunction with Metaverse and about 23 percent of Metaverse apps mentioned the term.
“NFTs (fungible tokens) have become the focus of multimillion-dollar deals, and social media giant Facebook is betting big on the metaverse with its Meta rebrand. This enthusiasm has carried over into 2022,” the report said.
Sensor Tower App Intelligence data shows that globally, 86 apps added references to the Metaverse in their titles or descriptions on the App Store and Google Play from November 2021 to January 2022.
NFT was the second most mentioned term with the metaverse, while AR and VR accounted for 11 percent and 9 percent, respectively.
Mobile game publishers have shown the most interest in joining the metaverse early, representing 19 percent of apps with keywords in their title or description.
“Both Microsoft and Take-Two recently indicated their interest in NFTs and the Metaverse as part of the impetus behind the acquisitions of Activision Blizzard and Zynga, respectively,” the report said.
The apps in the finance category followed closely on the heels of games as the second largest number of apps with keywords, and the social category saw the third most apps referencing the “metaverse”.
In the NFT space, some brands have seen success – such as Disney with its partnership with VV Collectibles – while others have faced backlash from their audiences.
“It’s looking like bleeding-edge applications of new technologies – and adding ‘metaverses’ to everything – as more and more people navigate emotions – are hoping to make their mark in an increasingly meta-minded industry.” will be the key to the success of companies with Report noted.
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