After six years of transitioning to a vegetarian lifestyle, entrepreneur Kunal Avanti launched a PETA-approved apparel brand, I Am Animal, to celebrate World Animal Day (October 4). “The vegetarian journey focused on the lifestyle changes I should be making — whether it was in terms of food, the products I consume or the clothes I wear,” says Avanti, whose athletic The first collection for the label, titled Zero, features loose-fit T-shirts, joggers and hoodies crafted in Global Organic Textile Standard (GOTS)-certified clothing.
Designed in collaboration with Mumbai-based design school, Istituto Marangoni, it features earthy colors – Ghost White, Mercy Black, Old Army Green, Savannah Burn and Sub-Yellow. “The Savannah Burn Door takes inspiration from the gas crater that has been burning for decades in the deserts of Turkmenistan. The idea was to create a burnt orange shade to reflect the wrath of nature,” he says. As for the brand’s sustainability features, he says the elastic in joggers is made from natural latex, they use seed paper tags, and a portion of their sales proceeds go to four to five sanctuaries across India, such as in Maharashtra. Kalote Animal Trust.
₹975 – ₹2,499 on iamanimal.com
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