British Airways unveiled a new livery on Friday to usher the airline into its next chapter. The clothing collection, designed by British fashion designer and tailor Ozwald Boateng OBE, will be worn by the airline’s more than 30,000 associates from Spring 2023. The collection features a tailored three-piece suit for men with regular and slim fit styles. Trouser and dress, skirt and trouser options for women, as well as a trendy jumpsuit — an airline first. A tunic and hijab option has also been created for the global carrier.
Sean Doyle, Chairman and CEO of British Airways, said: “Our livery is an iconic representation of our brand, something that will take us into our future, represent the best of modern Britain and help us deliver a great British origin service. will help us.” customer. From the beginning it has been about our people. We wanted to create a cohesive collection that our people would be proud to wear and with the help of over 1,500 partners, we are confident we have delivered.
According to the airline, Boateng took great care in designing a truly original collection, taking inspiration from the airline itself, from people in the art of flying. The airwave pattern that appears throughout the uniform collection, including jackets, T-shirts, buttons and ties, was inspired by the movement of air over an aircraft wing.
The airline said Boateng has been developing the collection with care since 2018. He shadowed a number of airport roles to understand how each job requires uniforms and ensure a stylish look of a modern British, high quality, easy to care for clothing.
The airline’s more than 1,500 associates participated in 50 workshops to help ensure the garments were fit, from design workshops to prototype feedback and garment trials, helping to create an iconic collection that will stand the test of time.
The airline’s engineers and ground operations agents will be the first to wear the new uniforms from spring 2023. All British Airways cabin crew, pilots and check-in agents will have a switch over date from their current uniforms to the new uniforms in the summer. 2023.
As they pick up their new items of uniform, they will hand over their Julian MacDonald clothing, which will be donated or recycled to make toys, tablet holders and more, with many items gifted to the airline’s museum.