New Delhi: Tech giants Twitter and Google blocked ads in a special issue of medical journal Health Affairs that focused on racism and health, the companies have claimed. The latest issue of the peer-reviewed journal, released last week, includes articles on the sexual and reproductive health of black women in the South, racial bias in electronic health records, disparities in health and police encounters, and the use of home health agencies. Brink reported.
To reach new readers, the magazine took targeted advertisements to the social media platforms Twitter and YouTube. Patti Sweet, director of digital strategy in health affairs, is expected to use ads to attract new audiences to the particular issue.
However, platforms blocked it. In addition to the ads, the magazine’s Google advertising account has also been suspended, the report said.
While the magazine said its use of the word “racism” was the trigger for disapproval, the ads were blocked because of advocacy and policies surrounding COVID-19, according to Twitter and Google.
The report said it highlights that health research sometimes doesn’t fit neatly into the categories used by tech companies to flag potentially problematic content, leading to some keywords. It becomes challenging for them to pull out reliable information when it pops up.
Communications and Public Affairs Manager Christa Muldoon told The Verge that according to Google, it blocked ads for the magazine because the video ads were for a discussion on Covid-19.
Ads for content that mention COVID-19 must comply with the company’s “Sensitive Incidents” policy, which blocks ads that “potentially benefit from or benefit from a sensitive incident.”
In a statement, Twitter said the ads were blocked under a “reason-based” policy, which requires advertisers to be certified before publishing ads that “educate the public regarding civic engagement, Calls to raise awareness and/or take action “to the cause of economic development, environmental management, or social equity”.
The report said Twitter’s cause-based advertising policy was put in place in November 2019 as part of its regulation of political ads, aimed at protecting the platform from co-opting bad actors and everything from climate change to animals. rights issues were included.
Health Affairs also claimed that they received a notice for an ad removed by Twitter under its “inappropriate content” policy.
The ad was similar to the ones flagged under the cause-based policy and explained how the particular issue focused on racism and health.
Twitter spokeswoman Laura Pacas said in an email to The Verge that any ad would have been rejected under the same-cause-based policy.
However, Sweet said health matters don’t fall under the type of advocacy category that Twitter’s policy, for example, is set to target.
“We are not a political organization, but when a machine sees ‘health policy,’ they can assume politics,” Sweet said. “And when they see us talking about racism and health, they might assume we’re politicians advocating for something. So, the brand is, oddly, nowhere.”
Health Affairs this week received cause-based authentication for Twitter and plans to resubmit its ads. Read also: US securities agency denies claims of harassing Elon Musk
Sweet said his Google Ads account was also back up after he filed an appeal. The report says he hopes his team can now redirect the spotlight to research, rather than conflict with tech companies. Read also: Hurun India Wealth Report: Most Dollar Millionaires in Mumbai; Taj Most Preferred Hospitality Brand
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//console.log("**" + lastoff + "**");
});
//$( ".content-area" ).click(function(event) {
// console.log(event.target.nodeName);
//});
/*$( ".comment-button" ).live("click", disqusToggle);
function disqusToggle() {
var id = $(this).attr("id");
$("#disqus_thread1" + id).toggle();
};*/
//$(".main-rhs2437808").theiaStickySidebar();
var prev_content_height = $(content_selector).height();
//$(function() {
var layout = $(content_selector);
var st = 0;
///});
}
}
});
/*}
};*/
})(jQuery);
,