The first Mysore sandal soap was built in 1916. Nearly 110 years later, a political and cultural dispute has come to light in Karnataka, which should be the main promoter of the prestigious soap brand. The center of the controversy is Mumbai -born Bollywood actress Tamannaah Bhatia, who has been appointed as the brand ambassador of Karnataka Soap and Detergent Limited, a government -owned company that manufactures Mysore sandals soap. A special panel discusses the dispute.