Camp Vijay: It’s Celebration Time
Mohammad Ashiq is busy making hashtags for upcoming tamil movie the heir, He hopes to make a film that goes viral among ‘Thalapathy’ Vijay fans, all excited to watch their idol on the big screen this Wednesday.
This 26-year-old man working in a production company manages the business, not one or two. Four Active Twitter fan clubs are celebrating Vijay: one of them is actor_vijay, a fan account that has over a million followers.
This Wednesday, Aashiq plans to visit two theaters in Chennai – Rohini and Vetri – to watch Vijay the heir For three shows… all in one day! He will be accompanied by a huge horde of Vijay fans who profess their love for the star online. “It is a very special Pongal festival for us,” says Aashiq, “While we have celebrated Vijay’s release with great enthusiasm in earlier years, this year will be the biggest of them all: as it Direct fight with Ajit thunivu,
With memes, trolls and social media fanfare, this is Tamil cinema’s biggest event in recent times, something that will set the ball rolling for 2023 films. The rivalry between Ajith-Vijay fans is one of the hottest topics in Tamil cinema, and it is not every day that their films release on the exact same day: the last time such an incident came to light was during January 2014 when Vijay’s district took ajit Veeram,
Vijay in Tamil film ‘Vaarisu’
Ramkumar R from Kancheepuram, an ardent Vijay fan who proudly professes his love for the actor on his social media pages, remembers that phase vividly. “But things are different now. Vijay’s popularity has increased since then, and we are looking forward to this film,” says Ramkumar, 30, who runs a mobile phone shop.
He will hold his regular meet-and-greet with Vijay fans at Babu Theater in Kanchipuram, which will be festively decorated to celebrate the film. However, he does not see the release of ‘Varisu Vs Thunivu’ as a “struggle”. “It’s just healthy competition,” says Ramkumar, who has been a fan of Vijay since the release of the 2004 superhit film Ghilli.
Rakesh Gautam of Chromepet-based Vetri Theatres, says that for theater owners, the box-office collection could have been higher if both these films had released on different dates. “While we generally prefer to release a big-star film and a second-tier film together on a festival long weekend so that we can balance the number of shows and inventory. in the matter of thunivu And the heirDespite the release date being much before Pongal, the buzz is tremendous,” he says.
Like most theaters in the city, Vetri sold out the shows of both the films from Wednesday to Sunday (Pongal day) only through advance bookings – a phenomenon never seen till date. “This is a good sign. Also there are more holidays next week instead of Maatu Pongal and Kannam Pongal. If the content of these films is also average then the box-office collection is going to be great.
We are not yet sure whether the trending hashtag will be #Thalapathyloading or #AKloading. But, we are sure this Pongal is #entertainmentloading for Tamil cinema fans.
Camp Ajit: A Bond for Life
In Vellore, T Dhanasekhar, a 38-year-old assistant bank manager and a part-time singer, along with his music composer-friend Andhageethan, is releasing a cover version of ‘Chilla Chilla’ from the film. thunivu on his YouTube channel. two things about thunivuDirected by A H VinothWhat seems to have piqued the interest of this ardent fan of Ajith: Ajith Kumar’s look and the bank robbery scenes.
, Vera Marie Stylish Ah Irukar, Ajit (He looks very stylish). Later legend (2011), I am now curious to see how he steals it this time,” says Dhana. Dheena Shankar K, a Madurai-based businesswoman and a fan who runs an online Twitter handle for Ajith with over 20,000 followers for, gray shades of character Are you intrigued? “We are seeing him in a negative role later legend (2011), which was a very special film for all of us,” said Dheena.
It is interesting to know the reaction of the fans towards Ajith’s choice of film. For example, the actor does a film like nirkonda parvai after Viswasamand in thunivuIn , he plays a bank robber after playing a cop in his earlier Valimai. “Rajinikanth sir made his career by doing such negative roles. Even after being established as a hero, he did Netrikkan. And Ajit is walking on that path; He just wants to be an actor and does what his character requires,” says filmmaker Dhananjayan, adding that the films in which Ajith played a character with brown shades like Wali, villain, badge, VaralaruAnd so on, have been hugely successful.
Ajith in Tamil film ‘Thunivu’
Despite the current trend where production houses focus on aggressive promotion and marketing, Ajith is also unique in terms of how different his films are. The actor has been a bit of a recluse for over a decade: however, fans seem to be content with only watching his movies.
He added, “Since we don’t see him in public very often, fans are more eager to watch the film. And even though we only see him on screen, he manages to connect with the audience, as he is a It is in terms of personality. It is a unique aspect about Ajith,” says Manoj Kumar P, a Chennai-based lawyer and an ardent fan of Ajith.
However, Dhananjayan believes that Ajith needs to take another look at this approach. “It worked for a movie like Viswasam, But the market varies every year in how it reacts. The market now needs publicity. If Ajit sir promotes a film, even an average film will do really well,” he says.
fans unanimously agree thunivu Much hyped as compared to Ajith’s previous film, valimai, which was released after several delays due to the pandemic. One of the major reasons for this is that it releases on the same day as Vijay’s. the heir, Dhananjayan compares it to an India-Pakistan cricket match and says that such competition will be healthy for business as well. “There is a reason why more people watch India-Pakistan matches. If only one film had been released, you would not have seen so much craze for ticket booking.
Manoj says there has been a back-and-forth between fan groups which has fueled the excitement. “If we do a trailer festival, they (Vijay’s fans) organize a similar event when his trailer releases, and vice versa.” Manoj has been involved in one-upmanship drama for some time now; He heads an informal fan club called Thalainagaram Ajith Fans for the past ten years. The club has 30 active members, with an average of over 500 people regularly attending their events.
The group is currently gearing up for a DJ night at Rohini Silverscreen’s premises in Chennai Thunivu. On this Pongal, the thunderous applause in the cinema hall intensified.