Off The Cuff

Viral: 11 rules of success from a former Apple executive

December 22, 2021
Sezarr

John Brandon’s 11 Rules for Success.

Employers always look for a certain spark in candidates when they hire freshers. Once hired, they help and guide them to polish their skills and realize their potential. It requires good leadership and John Brandon, who oversaw Apple’s international sales, was reportedly great at it. He used to advise his retail sales associates as to some “points to remember”. While these pointers were intended to get new employees up to speed with what they expected, the advice is just as good for the rest of us.

Investor-entrepreneur Brent Beshore recently shared tips on what looks like a business card on his Twitter account. “This is what John Brandon, who ran Apple’s international sales, gave each retail sales associate to keep and refer to. Not bad life advice for the rest of us,” Mr Beshore said.

Brandon’s advice to “let go of the old, make the most of the future” and “learn to be a good businessman, not just a good salesperson”. One of the most important suggestions, however, was the suggestion of a senior Apple executive to “have fun, otherwise it’s not worth it.”

Several people have commented on the Twitter post sharing their excitement as well as 11 points which one they liked the most.

One user said, ‘This is amazing.

“Good businessman vs good seller is IMHO about LT vs ST. Any one great. Thanks for sharing,” wrote one user, using short hands for long and short.

Some agreed with Mr. Beshore that Brandon’s suggestions were good life lessons.

“4 is essential for leaders in all disciplines,” said another, referring to the same businessman versus vendor advice.

John Brandon spent nearly 40 years helping technology companies grow. He retired from Apple in 2015 after serving as the company’s international vice president for nearly 15 years. He now serves as a board advisor to several technology startups.

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