Wilkart raises $18 million from investors to scale up the business

Wilkart has raised this amount in Series A funding round led by Asia Impact SA. Wilkart said in a statement that NabVentures Fund and Texterity Private Limited also participated in the round.

Wilkart aims to use this fund to expand its operations across South India by 2024.

Wilkart, founded in 2018 by Prasanna Kumar and Amith S Mali, seeks to revolutionize the rural unorganized retail industry with technology by providing quality products at competitive prices to every rural household with modern supply chain and logistics facilities.

start up Has established several private labels to utilize established supply chain network and provide quality products to rural population.

Currently, WilCart has reached 85,000 grocery Stores in 30,000 villages, covering 29 districts in Karnataka and one each in Andhra Pradesh and Tamil Nadu.

Wilkart increased its fund size to $25 million in FY22 from $9.6 million in FY21, the statement said.

“Strengthening the rural ecosystem is the need of the hour. Wilkart aims to bridge the gap between rural consumers and manufacturers/primary market by building a strong network. With the new investment, we aim to expand our operations across South India ” Prasanna Kumar, Founder, Wilkart said

Apart from being the sourcing, logistics, technology, marketing and branding partner for rural kirana stores, Wilkart offers a local language mobile app for rural kirana stores and consumers.

The artificial intelligence/machine learning capabilities of the app help kirana store owners with better inventory management and credit management, among other things.