Buoyed by the electoral victory in Karnataka, where it ran a “PACIM” campaign accusing the state’s ousted Bharatiya Janata Party government of corruption, the Congress party seems to have adopted the same game in Madhya Pradesh, where elections are due soon. are to be Only this time, it may backfire, with digital payments company PhonePe warning of legal action if its logo and name are not removed from unsigned election posters that have Madhya Pradesh chief minister Shivraj Singh Chouhan tasked with “working”. 50%”. “Phone Par” (which means “phone pay” in Hindi).
However, unlike Karnataka, where wordplay was used that reminded people of some other digital payments firm, here an actual brand has been named. Naturally, PhonePe is not happy and has demanded the removal of these posters. Exactly whose handiwork this is is unclear, but the angry company clearly has reason to protest.
Whether it was a blunder or an error in judgement, the Congress will need to respond as it mirrors the campaign it has run in the past and is seen as trying to send a similar message. With the country’s political battles raging, our rules of fair play must prevail.
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Updated: June 29, 2023, 11:13 PM IST