India Yamaha Motor is rapidly expanding its Blue Square dealership range, a new premium dealership that will eventually have all Yamaha products under one roof. Currently, Yamaha offers the Aerox 155 and R15 V4 MotoGP color option models exclusively at Blue Square dealerships. In addition to Yamaha’s motorcycle and scooter range, these Blue Square dealerships also house official Yamaha merchandise, which includes riding gear, apparel and accessories. The ‘Blue Square’ is designed to define the legacy of Yamaha’s role in global motorsports, featuring the racing DNA of the ‘Blue’ brand and the ‘Square’ in Yamaha’s world, an official statement said. Defines entry.
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The new Blue Square dealership aims to provide a complete digital experience to the customers
Ishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “Through these Blue Square showrooms, we want every customer to gain a sense of belonging to Yamaha’s rich heritage in international motorsports. These premium outlets provide our customers with the brand , get product information, and view the range of Yamaha accessories and apparel, providing them with an unparalleled buying and ownership experience.”
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Yamaha intends to convert all dealerships across India to the Blue Square format by 2025.
Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Jammu and Kashmir, Chhattisgarh, Bihar, Delhi and other north-eastern states. The showrooms also serve as a platform for the customers to be a part of the Blue Streaks rider community, through which they can connect with fellow Yamaha riders and experience their Yamaha machines together.